Half-price travel for under-18s and low fare zones are driving growth in bus usage in West Midlands.
Fare-busting initiatives, delivered through the West Midlands Bus Alliance, are seeing the region buck the national trend of falling passenger numbers and rising fares.
Last year half-price travel was extended to all 16-18-year-olds, benefitting up to 105,000 apprentices, students, trainees and those in work.
But the growth is not just due to lower fares. Convenient payment by mobile phone, the Swift travel card and contactless cards, as well as live timetable apps are increasingly available across the network making bus travel easier.